Develop an SOQ – Statement of Qualifications – to Market Directly with Government Agencies
Many government agencies maintain a list of vendors to meet their buying needs. Complete vendor applications for the government agencies with which you are interested in pursuing work, then market directly to the buyers and small business advocates. The most effective marketing tool is a Statement of Qualifications (SOQ), which operates as a resume for your business.
What to Include in your SOQ:
- Small Business Certifications/Designations
- Products & Services/ Capabilities
- Key Personnel
- Project Descriptions/Past Performance
- NAICS Codes